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THE UNIVERSITY of TULSA |
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GRADUATE SCHOOL Newsletter
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Master of Business Administration
Michael Tyler Allred Daniel T. Baker Scott Austin Barnes Abigail Lee Barnett Golden Cyan Brakhage Allison Ann Davis Mark William Debenham Jamie Elizabeth Dupree Thomas David Eureste Timberly Jo Greenly Eric Allen Griffin Ling Fang Hsu Stephen Kimathi Ikiao Jennifer Kathleen Laird Irina Matushevskaya Brian Gene Moddelmog Brandon Charles Myers Ryan Michael Parrish Duc Gia Pham Corey Lynn Redington Shane Michael Saunders Carrie Marie Schanrre Scot Donald Shapansky Nicholas R. Smith Nicholas Cody Switzer Melinda Dawn Trim Andrea Lil Wachowiak Ryan David Way Matthew Scott Wrobleski Xiaojing Xu Ko Hon Yam Tim J. Hardy
Master of Taxation
Holly Michelle Schaad Barnes Yvette Garcia Edmonds Brian Thomas Fagan Siri Denise Harrell Hyacinthe N. Kabisa Chad David Miller Edward Muthini Mulwa Jeffrey Alan Porter Katherine Elizabeth Stoll Paula Denise Swan Aloyz Louis Teuscher |
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The TU Graduate Business Programs is currently in the process of revamping its marketing and recruiting strategies for the 2007-2008 academic year. After the recent appointments of Prof. Steven Rockwell as Graduate Business Programs Director and Kaci Kegler as the new marketing and communication manager, we can expect great things for the rest of this academic year. Kaci Kegler’s positions is particularly crucial to this new marketing strategy, as it allows the GBP to more effectively recruit graduate students from outside Oklahoma and build stronger relationships with universities and businesses outside the state as well. Their new marketing campaign is entitled “What’s your fortune?” and was formally kicked off last summer. The eight-step campaign includes a congratulations card for newly admitted students, messages from the dean and current graduate students, GBP materials, a TulsaPeople magazine, facts about Tulsa in general, and a set of five fortune cookies containing fortunes that foretell how a graduate degree will boost career success. The campaign’s primary goal is to target high-ability students to increase the overall number of applications received by GBP. “We wanted a creative recruiting method, something different from other business schools,” Rockwell said. “Our goal is to send a TU message that stands out among the profusion of other recruiting materials they receive in the mail from other universities.” “While we have always attracted students of the highest academic achievement,” said Rockwell, “a growing percentage of our new admissions are students of this nature, as evidenced by significant increases in scores on the graduate management aptitude test and other academic indicators. The next step is to grow our enrollment and attract more students from outside our traditional recruiting areas.” GBP also plans to foster stronger relationships with their alumni base over the coming year and embark on a major redesign of the GBP website. Dean Gale Sullenberger has also initiated the creation of a graduate business student advisor board, to help foster stronger lines of communication between the students and the College of Business Administration. The Student Advisory Board will also help provide valuable insight into how GBP can continue to improve is current programs and student service options.
For more information on the Graduate Business Programs Office, visit http://www.cba.utulsa.edu/grad/
Quotes reprinted from CBA December 2007 E-Newsletter. |


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Forty-three students from the College of Business Administration Graduate Business Programs attended a three-day ethics seminar Aug. 16-18, 2007. During the accredited course, graduate students learned the ethical issues they will face in society and business throughout their professional careers. The students examined ethics from a variety of perspectives, from discussions about ethical theories and practical issues facing businesses today, to panels of distinguished participants from the business community. Nationally recognized guest speaker Walter Pavlo spoke about his first-hand experience with the perils and aftermath of his own involvement in white collar crime. After spending two years in federal prison for money laundering and wire fraud at MCI Telecommunications, Pavlo now travels the nation giving a candid view of the motivations and consequences of unethical decisions and criminal actions. "The purpose of this course is to instill a sense of business morality among our student population," said Stephen Rockwell, director of Graduate Business Programs. "We want our students to leave this University prepared with the best possible mechanisms to handle all pressures and struggles they might face in the real business world." In addition to Pavlo's experiences, students were taught the risks associated with other ethical dilemmas and plagiarism. They listened to a presentation on right versus wrong and learned the importance of corporate social responsibility. Throughout the seminar, students networked with each other, with faculty from the graduate business courses and with members of the business community. To culminate their experience, teams created ethical codes for the MBA program, and then presented those codes before a panel of TU faculty and Tulsa business professionals. Article reprinted from CBA December 2007 E-Newsletter. |