Larry Wofford

larry wofford

Larry Wofford

TU Alumnus and Professor

TU alumnus and professor, Larry Wofford, transformed a small, nondescript Harley dealership into a massive Route 66 experience — a community for Harley enthusiasts who share a passion for freedom and the open road. Year after year, Wofford continues to improve upon and expand his Route 66 Harley-Davidson business, which is unlike any other in the nation. “It’s essential that we continuously bring innovative ideas to the business,” said Wofford, who is codirector of TU’s new International Business and Entrepreneurship Institute and was recently named the Davis D. Bovaird chair of entrepreneurial studies.

As Bovaird chair, Wofford is developing a program for TU students focusing on entrepreneurial innovation and opportunity community wide, as well as teaching an entrepreneurship course for graduate students.

“The beauty of entrepreneurship is that is cuts across all disciplines and gives students the chance to identify good and bad business opportunities,” said Wofford. “My goal is to teach students who are interested in entrepreneurship how to do it, do it well, and do it with the right values.”

The award-winning store was named top powersports retailer for 2006 by Dealernews magazine — the first time in five years a Harley-Davidson store had won the top prize. As of today, the business has been honored four years in a row as one of the Top 100 Dealerships in North America by the magazine.

Wofford is not new to the TU family. He earned a bachelor’s degree in economics and a master’s degree in business administration from TU, and he was professor of finance and real estate at the University from 1974 to 1987. Wofford also holds a master’s degree from the University of Oklahoma, a doctorate in finance and real estate from the University of Texas at Austin and is a certified urban planner.