BUS 7042 - Business Communication

This course examines issues related to communicating professionally in a dynamic environment. Professional managers must develop effective communication skills to enhance their ability to informa dn motivate many interest groups; employees, supervisors, stockholders, clients, and other professionals. Assuming a managerial role, students prepare oral and written presentations for study groups and memos. Students study communications theory and practice problem solving, critical thinking, rhetoric, and the creation of mental models. Practice in the course is rooted in the theories of discourse communities, genres, rhetoric, critical analysis, and expriential learning theory. Students will examine principles and strategies of effective management communication in the areas of audience analysis, ethics, cross-culture, crisis, and interpersonal communication.