Department of Management and Marketing

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Marketing Major

The Bachelor of Science in Business Administration with a Marketing major requires the successful completion of 124 hours of coursework. Each student must complete the basic requirements for a B.S.B.A. in addition to the core major requirements listed below.

Required courses (9 hours): MKTG 3013, MKTG 3073, MKTG 4083

Electives (12 hours) - marketing electives selected in consultation with the marketing department chair 

If you have any questions or if you would like additional information regarding our undergraduate programs, please contact the Office of Undergraduate Programs at (918) 631-2214.

• Elective Courses

  • MKTG 3023 - Marketing Channels
  • MKTG 3033 - Integrated Marketing Communications
  • MKTG 3043 - Sales and Sales Management
  • MKTG 3053 - Retail Management
  • MKTG 3083 - Principles of Advertising
  • MKTG 3103 - Strategic Advertising Concept Development
  • MKTG 3113 - Media Planning
  • MKTG 4013 - Social Responsibility in Business
  • MKTG 4023 - Managing Advertising Campaigns
  • MKTG 4033 - Business to Business Marketing
  • MKTG 4093 - International Marketing
  • MKTG 4503 - Internship in Marketing
  • MKTG 4973 - Seminar in Marketing
  • MKTG 4991-3 - Independent Study

• Required Courses for Major

  • MKTG 3013 - Consumer Behavior
  • MKTG 3073 - Marketing Research
  • MKTG 4083 - Marketing Management

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