MBA 7053

Studies the management of contemporary organizations from the perspective of a marketing manager. The course content includes the study of the planning process, demand forecasting, market-based performance measures, value creation, segmentation strategies, and management of the four basic “marketing mix” elements: product line management, pricing strategies, distribution systems, and marketing communications. The overall course theme is to create and deliver customer value through marketing mix strategies that can sustain a profitable and sustainable competitive advantage. This course’s pedagogy emphasizes the application of marketing and other business principles through seminars, case discussions, and a simulation.