MKTG 3003

Application of managerial approach to the study of marketing, including consumer behavior, product strategy, the selection of distribution channels, pricing, and promotion with emphasis on the creation of effective marketing strategies. Prerequisites: Junior standing; completion of Engl 1033; Acct 2113 and 2123; Econ 2013 and 2023; Math 1093 and 1103; Bus 1013; BL 2013; MIS 1123; and QM 2013 and 2023 with grades of C or higher. Non-business students pursuing a Marketing minor, Arts Management major, or Organizational Studies major must have junior standing and complete the following prerequisites with a grade of C or higher before enrolling in Mktg 3003: Acct 2113, Econ 2023, and QM 2013.