Undergraduate Majors and Minors

The College offers the following choices for students interested in pursuing a bachelor's degree in marketing:

  • Marketing Major
  • Marketing Minor

Curriculum Highlights:

The marketing curriculum has been designed to provide our graduates with the knowledge and skills necessary to compete in this ever-changing business environment and to lead their companies into the next century. The emphasis of our program is "hands-on" experiences through projects with external clients, through internships, and interactions with leaders in the marketing industry. Students learn to function in a team environment while working on group projects, and coursework is augmented with opportunities to learn the latest business software and technology.

In addition, our international marketing focus provides our students with an international perspective and an understanding not only of the great opportunities available in the competitive global markets, but also the possible pitfalls. Students are encouraged to participate in our Study Abroad Program and students are prepared to function in increasingly diversified work environments. Marketing, as well as other business students can obtain a minor in international business to add dimension to their educational achievements.

If you have any questions or if you would like additional information regarding our undergraduate programs, please contact the Office of Undergraduate Programs.