Brian R. Chabowski

Brian Chabowski

Associate Professor of MarketingHelmerich Hall 303-B

Professor Brian Chabowski has published widely and has received numerous awards for contributions to research and education development in the fields of marketing, management, entrepreneurship and international business. Prior to teaching at The University of Tulsa, Chabowski worked in the technology, transportation and manufacturing industries. Additionally, he has lived, worked and studied in Costa Rica, the Czech Republic, Lithuania and Estonia.

Education and Degrees Earned

  • Ph.D., Michigan State University, 2007
  • M.B.A., Indiana University, 2003
  • B.A., Monmouth College (Illinois), 1995

Areas of Academic Specialty

  • Competitive Marketing Performance
  • Financial Relevance of Marketing Strategy
  • Interdisciplinary Application of the Marketing Function

Professional Affiliations

  • Academy of International Business
  • Academy of Marketing Science
  • American Marketing Association

Courses Taught at TU

  • Principles of Marketing (Undergraduate)
  • Marketing Channels (Undergraduate)
  • Marketing Management (Undergraduate)
  • Advanced Marketing Management (MBA)
  • Innovation and Product Development (Undergraduate and MBA)

Awards & Recognition

  • Journal of the Academy of Marketing Science Best Reviewer Award (2013-2014).
  • Collins College of Business Mayo Research Excellence Award (2011-2012).
  • Journal of the Academy of Marketing Science Best Reviewer Award (2010-2011).


  • A Bibliometric Analysis of the Global Branding Literature and a Research Agenda
    With Samiee, S. and Hult, G. Journal of International Business Studies, 44 (6) (2013): 622-634.
  • Knowledge Structure in International Marketing: A Multi-Method Bibliometric Analysis
    With Samiee, S. Journal of the Academy of Marketing Science, 40 (2) (2012): 364-386.
  • The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory
    With Hult, G. and Mena J. Journal of Retailing, 87 (3) (2011): 269-284.
  • The Structure of Sustainability Research in Marketing, 1958-2008: A Basis for Future Research
    With Mena, J. and Gonzalez-Padron, T. Journal of the Academy of Marketing Science, 39 (1) (2011): 55-70.
  • Knowledge Management and Balanced Scorecard Outcomes: Exploring the Importance of Interpretation, Learning and Internationality
    With Gonzalez-Padron, T.; Hult, G.; and Ketchen Jr., D. British Journal of Management, 21 (4) (2010): 967-982.
  • The Structure of JIBS's Social Network and the Relevance of Intra-Country Variation: A Typology for Future Research
    With Hult, G.; Kiyak, T.; and Mena J. Journal of International Business Studies, 41 (5) (2010): 925-934.
  • Methodological Rigor of Ordinary Least Squares Regression Studies in Mainstream Marketing: An Assessment of Research Reported in the Journal of Marketing
    With Deligonul, Z.; Seggie, S.; Xu, S.; and Cavusgil, S. Advances in International Marketing, 20 (2009): 389-418.
  • An Assessment of the Measurement of Performance in International Business Research
    With Hult, G.; Ketchen Jr., D.; Griffith, D.; Hamman, M.; Dykes, B.; Pollitte, W.; and Cavusgil, S. Journal of International Business Studies, 39 (6) (2008): 1064-1080.
  • Sourcing Research as an Intellectual Network of Ideas
    With Hult, G. Decision Sciences, 39 (3) (2008): 323-335.
  • Leadership, the Buying Center, and Supply Chain Performance: A Study of Linked Users, Buyers, and Suppliers
    With Hult, G. and Ketchen Jr., D. Industrial Marketing Management, 36 (3) (2007): 393-403.