Ralph W. Jackson

Ralph Jackson

Chair, Management & Marketing DepartmentAssociate Professor of MarketingHelmerich Hall 304

I became a member of the faculty at The University of Tulsa upon completion of my doctoral program in 1985.  During that period, I have served as the Department Chair for 14 of those 23 years.  Prior to pursuing a Ph.D., I worked in industry.

My first job after completing my M.A. degree was with Hudson Products Corporation, a producer of heat exchangers for the petro-chemical industry.  I worked in the job's management area assisting job coordinators.  I then worked for Aramco Services Company, a subsidiary of the Arabian American Oil Company.  At Aramco, I worked in the Purchasing & Traffic Department, starting as an expediter, serving a time as a senior expediter and managed a group of expediters, and then became a buyer purchasing a variety of materials for use in Saudi Arabia.  After leaving Aramco, I went to work at Southwestern Bell as a Directory Sales Representative, where I sold yellow page advertising to a variety of types of businesses.

Education and Degrees Earned

  • Ph.D., Texas A&M University, 1985
  • M.A., Texas Christian University, 1975
  • B.A., Houston Baptist University, 1974

Areas of Academic Specialty

  • Ethics and social responsibility in business
  • Personal selling and sales management
  • Business-to-business marketing
  • Consumer and organizational buyer behavior

Previous Teaching Experience

Lecturer, Texas A&M University, College Station, Texas

Previous Relevant Work Experience

  • Southwestern Bell, Houston, Texas - Directory Sales Department
  • Aramco Services Company, Houston, Texas - Purchasing & Traffic Department
  • Hudson Products Corporation, Houston, Texas - Job Coordinating Unit

Professional Affiliations

American Marketing Association

Courses Taught at TU

  • Marketing Research
  • Social Responsibility in Business
  • Sales & Sales Management
  • B2B Marketing
  • Principles-of-Marketing


  • The B2B Marketing Environment: A New Perspective
    With Charles M. Wood, Journal of Business & Industrial Marketing (forthcoming)
  • Can Retailers Get Higher Prices for 'End-of-Life' Inventory through Online Auctions?
    With Wood, C.M., Alford, B.L. and Gilley, O.W., Journal of Retailing (2005).
  • Professional Selling and Sales Management
    With Hisrich, R.D. and Newell, S.J., North Coast Publishers, Garfield Heights, OH (2006).