Saeed Samiee

Saeed Samiee

Collins Professor of MarketingHelmerich Hall 107

Saeed Samiee is Collins Professor of Marketing at The University of Tulsa, where he has been a member of the faculty since 1993.  His research, publications, and teaching are centered on marketing strategy, particularly in global, international and regional contexts.  He has published in and reviews for the leading marketing and international business journals including Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of International Business Studies.  He serves on the editorial review boards of 12 journals and has been recognized as an author and a reviewer by the Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Business Research, and Journal of Teaching in International Business.  Prior to joining The University of Tulsa as professor and director of TU's international business activities, he was a Professor International Business at the University of South Carolina.  He has served as a visiting scholar in over a dozen countries and is the recipient of the Outstanding Teaching Award at USC and the Mayo Research Excellence Award at TU on three occasions.

Education and Degrees Earned

  • Ph.D., The Ohio State University
  • M.B.A., California State University-Long Beach
  • B.S., Brigham Young University

Areas of Academic Specialty

  • International marketing/business
  • Marketing strategy
  • Channel management/supply chain management
    • Cross-cultural research methods

Professional Affiliations

  • Academy of International Business
  • Academy of Marketing Science
  • American Marketing Association


  • Knowledge Structure in International Marketing: A Multi-Method Bibliometric Analysis
    Journal of the Academy of Marketing Science with Brian Chabowski, March 2012, 40 (2), 364-386.
  • Relationships Among Brand Identity, Brand Image and Brand Preference: Differences Between Cyber and Extension Retail Brands Over Time
    Journal of Interactive Marketing with Maria Sääksjärvi, 25 (3), August 2011, 169-177.
  • Resolving the Inpasse Regarding Research on the Origins of Products and Brands
    International Marketing Review 28 (5), 2011, 473-485.
  • Assessing Multifunctional Innovation Adoption via an Integrative Model
    Journal of the Academy of Marketing Science with Maria Sääksjärvi, 39 (5), October 2011, 717-735.
  • Advancing the Country Image Construct
    Journal of Business Research, 63 2010, 442-445.