Larry Wofford

Larry Wafford

Davis D. Bovaird Professor of Entrepreneurial StudiesCo-Director, International Business and Entrepreneurship InstituteHelmerich Hall 301-A

Professor Larry Wofford joined the TU faculty in 2007 as the Davis D. Bovaird Chair of Entrepreneurial Studies and Professor of Entrepreneurship.  He codirects TU's International Business and Entrepreneurship Institute and is a certified urban planner holding the AICP designation.  Wofford is owner and president of C&L Holding Corporation, which owns and operates Route 66 Harley-Davidson and the 5 & Diner restaurant in Tulsa.  Dealernews magazine honored his business four years in a row as one of the top 100 Harley-Davidson dealerships in North America and in 2006 awarded it the grand prize.

Education and Degrees Earned

  • Master of Liberal Studies, Cognitive Psychology and Philosophy of Science, University of Oklahoma, 1995
  • Certified Urban Planner, American Institute of Certified Planners, 1992
  • Ph.D., Finance and Real Estate, The University of Texas as Austin, 1977
  • Graduate, School of Mortgage Banking, Northwestern University, 1973
  • M.B.A., The University of Tulsa, 1971
  • B.S.B.A., Economics, The University of Tulsa, 1970

Areas of Academic Specialty

  • Entrepreneurship
  • Real estate
  • Financial management and investment theory
  • Urban land economics and planning


  • A Probabilistic Approach to Comparing Before- and After-Tax Market Value Estimates
    With Kapplin, S., Appraisal Journal (April 1987).
  • Ethical Choice in Real Estate: Selected Perspectives from Economics, Psychology, and Sociology
    Research Issues in Real Estate, Vol. 5, (1999).
  • Real Estate Problem Solving and Geographic Information Systems: A Stage Model of Reasoning
    Journal of Real Estate Literature Vol. 5 (July 1997).
  • The Publications of the American Real Estate Society: A Decade of Progress
    The Journal of Real Estate Research Vol. 12, No. 2 (1996)