Jim Zboja, Ph.D.

Jim Zboja

Assistant Professor of MarketingHelmerich Hall 303-F

Jim Zboja is an assistant professor of marketing at The University of Tulsa, specializing in teaching Personal Selling and Sales Management and Services Marketing. Jim is published in or hs articles forthcoming at the following journals: Journal of Business Ethics, Journal of Services Marketing, Journal of Managerial Psychology, Journal of Retailing and Consumer Services, Journal of Nonprofit & Public Sector Marketing, Journal of Relationship Marketing, Journal of Promotion Management, Journal of Applied Marketing Theory, and Career Development International.  Prior to joining the faculty at TU, Zboja was a faculty member at Eastern Michigan University after completing his doctorate at Florida State University. He is a member of the American Marketing Association and the Academy of Marketing Science. Before returning to school for his doctorate, Jim was in sales and merchandising with organizations such as Campbell Soup Company and BellSouth Mobility, Inc.

Education and Degrees Earned

  • Ph.D., Florida State University, Tallahassee, 2006 
  • M.B.A., Middle Tennessee State University, Murfreesboro, 1999 
  • Bachelor of Business Administration, Middle Tennessee State University, 1994

Areas of Academic Specialty

  • Personal Selling and Sales Management - MKG 3043
  • Services Marketing - MKTG 4043

Areas of Research Focus

  • Buyer perceptions of sales pressure 
  • Social influence among consumers and in the workplace 
  • Consumer coupon use
  • Nonprofit marketing

Awards & Recognition

  • 2013 - Collins College of Business Mayo Teaching Excellence Award
  • 2013 University of Tulsa Outstanding Teaching Award Nominee
  • 2004-2005, FSU College of Business Doctoral Teaching Award


  • An Empirical Examination of High-Frequency Cross-Selling in Services
    Zboja, James J. and Michael D. Hartline (2012), Journal of Relationship Marketing, 11 (1), 41-55.
  • Partial Mediation of the Political Skill-Reputation Relationship
    Laird, Mary Dana, James J. Zboja, and Gerald R. Ferris (2012), Career Development International, 17 (6).
  • Performance, Political Skill, and Personal Reputation
    Laird, Mary Dana, James J. Zboja, Arthur Martinez, and Gerald R. Ferris (2013), Journal of Managerial Psychology, 28 (6), 661-76.
  • Status Consumption and Role-Relaxed Consumption: A Tale of Two Retail Consumers
    Clark, Ronald A., James J. Zboja, and Ronald E. Goldsmith (2007)Journal of Retailing and Consumer Services, 14 (1), 45-59.
  • The Dissolution of Ethical Decision Making in Organizations: A Comprehensive Review and Model
    Jackson, Ralph W., Charles M. Wood, and James J. Zboja (2013), Journal of Business Ethics, 116 (2), 233-250.
  • The Impact of Brand Trust and Satisfaction on Retailer Repurchase Intentions
    Zboja, James J. and Clay M. Voorhees (2006) Journal of Services Marketing, 20 (6), 381-390.
  • The Effects of Employee Attitudes on Workplace Charitable Donations
    Raman, Pushkala and James J. Zboja (2006)Journal of Nonprofit & Public Sector Marketing, 16 (1/2), 41-60.