Karen S. Cravens

Karen Cravens

Chapman Professor of AccountingDirector, School of Accounting and MISHelmerich Hall 313-E
(918) 631-2790

Professor Karen Cravens is director of the School of Accounting and Management Information Systems at The University of Tulsa and is also a Certified Public Accountant and Certified Management Accountant. Cravens has been the recipient of the Mayo Teaching Excellence Award and the Mayo Research Excellence Award. Before joining the faculty at TU, she was employed as a senior tax consultant with Deloitte Haskins and Sells (now Deloitte and Touche) and with Burlington Northern Resources. She also is a member of the Academy of International Business, the American Accounting Association and the Institute of Management Accountants.

Education and Degrees Earned

  • Ph.D., Texas A&M University, 1992
  • M.B.A., Texas Christian University, 1985
  • B.A., Vanderbilt University, 1983

Areas of Academic Specialty

  • Managerial Accounting
  • Management Control Systems

Areas of Research Focus

  • Managerial/cost issues
  • Brand valuation
  • Transfer pricing
  • Strategic management accounting
  • Performance evaluation
  • Management control systems from both a domestic and international perspective

Previous Relevant Work Experience

  • Deloitte Haskins¬†& Sells
  • Burlington Northern Resources

Professional Affiliations

  • CPA
  • CMA


  • SAAS: Integrating Systems Analysis with Accounting and Strategy for
    With Bajaj, A. and Bradley, W. Journal of Information Systems 22 (1) (Spring 2008): 97-124
  • Employees are the Key Link to Corporate Reputation Management
    With Oliver, E. Business Horizons 49 (4) (July-August 2006): 293-302
  • Trade Credit Terms: Asymmetric Information and Price Discrimination Evidence from Three Continents
    With Pike, R.; Cheng, N.; and Lamminmaki, D. Journal of Business Finance, and Accounting 32 (5) (June-July 2005)
  • The Reputation Audit: Measuring and Managing Corporate Reputation
    With Ramamoorti, S. and Oliver, E. European Management Journal Vol. 21, No. 2 (April 2003): 201-212
  • Performance Consequences of Brand Equity Management: Evidence from Organizations in the Value Chain
    With Baldauf, A. and Binder, G. The Journal of Product and Brand Management Vol. 12, No. 4 (2003): 220-236