MIS research collaboration
MIS Professor collaborates with peers to study online auctions and the impact of IT on organizational outcomes
Dr. Lori N. K. Leonard is an Associate Professor of MIS and has two recent areas of research with her MIS colleagues. With Dr. Kiku Jones, Dr. Leonard has been studying consumer-to-consumer electronic commerce. C2C e-commerce, which includes the use of online auctions, web forums, chat rooms, and third party consumer listings, has been found to be more popular than the business-to-consumer (B2C) e-commerce counterpart. Drs. Leonard and Jones have been determining why consumers choose to buy and sell to others via the Internet. Establishing trust is one key aspect that they are examining. Trust has been proposed to be influenced by both internal and external factors. Drs. Leonard and Jones found C2C e-commerce trust to be influenced by the consumer’s perception of the website quality and by third party recognition on the website. Additionally, they have studied why younger consumers prefer to buy online from other consumers. Younger consumers are increasingly trying to find ways to interact and transact with other consumers via the Web. Drs. Leonard and Jones’ research indicates that Web experience predicts a young adult’s choice for C2C e-commerce. In addition, satisfaction mediates the relationship between Web experience and consumer choice. Their research indicates that the consumer market is changing and does affect medium preferences for buying and selling.
With Drs. Jeff Crawford and Kiku Jones, Dr. Leonard has been examining the ways in which information technology (IT) can provide long-term value for an organization. In particular, their research has focused on the importance of embedding IT within the storage, processing and communication of organizational information. The overriding proposition of their research is that high levels of IT embeddedness will intensify the potency of a firm’s capabilities and in turn give rise to a larger number and greater diversity of competitive actions. To examine these ideas, they are currently working with an extensive set of software development project data from a major financial services organization. Their research is novel in its use of IT embeddedness as a means of understanding organizational outcomes.