TU Professor Awarded Fulbright Scholarship for Business Research

Wednesday, April 18, 2007

Published on 4/18/07

University of Tulsa finance professor J. Markham Collins has been awarded a Fulbright scholarship to lecture and research in Eger, Hungary during 2008.

Collins, who also serves as the associate dean of TU’s College of Business Administration, will be a guest faculty member at the Institute of Economic Science at Eszterhazy Karoly College for five months beginning in February 2008.

He will teach finance and serve as an academic consultant for the administration on the college’s programs.

TU’s College of Business Administration has had an ongoing relationship with Hungary since 1990, and Collins has written two business principles books for the Hungarian market. One of his books, “About Finances Not Only for Financial Experts” has attracted attention because of its unique presentation.

"Hungarians have been interested in this finance book because it uses the country’s existing accounting rules and applies them to insights and examples from the United States," Collins said. "Other American authors have only applied U.S. accounting principles to U.S. explanations without a Hungarian perspective. This book offers them something new, something different."

"About Finances Not Only for Financial Experts," is in its third edition and was co-authored by Collins’ wife, Rebecca Collins, who was a TU accounting professor at the time it was written. Collins hopes to gather new information from his Fulbright visit to enhance a possible future edition of the book. His second publication for the Hungarian market is entitled "Cash Flow and Liquidity Management."

Both books present the material in a dual language format -- pages present one side in English with the facing page in Hungarian. Collins believes this format is popular in the country because it builds business language skills for Hungarian students while reinforcing the information by presenting it twice.

Collins also said he looks forward to furthering the research he conducted with TU alumnus and current MBA student Haden Snyder. Their collaborative research project focused on ethnic Hungarians in Transylvania and the diversity of workplace attitudes from the country’s different population groups, namely Germans, Hungarians and Romanians.

"The Fulbright award will allow me to expand on our baseline research and apply it to a larger population in a different geographical area," Collins said.

He hopes to build a partnership with a large company that operates in both Hungary and Romania for a comparative study of employees and the business environment. The research could potentially be widely used because their general methodology could be applied to other ethnically diverse work environments.

The Fulbright U.S. Scholar Program sends approximately 1,100 American scholars and professionals per year to more than 130 countries, where they lecture and/or conduct research in a wide variety of academic and professional fields. The Fulbright program, which is funded by Congress, is designed to increase mutual understanding between the people of the United States and the people of other countries. Since 1997, TU has had six students receive Fulbright grants through this national competition.