The university is using digital signage as a way to communicate information across the campus community. For the most part, it's used to display day to day event information. More importantly, it allows the ability to easily communicate critical and time-sensitive information to students, faculty and other members of the campus community.
As part of the university's emergency communication plan, the signs can be controlled from a single point, or groups of signs can be controlled from different central points. If necessary, the entire system can be taken over by an administrator.