Use of Colors
The University of Tulsa's creative platform uses bold, solid colors to convey a sense of vibrant intensity and youthful energy. Using the following color palette supports and reinforces TU’s identity.
Wherever possible, blue and gold should be used to anchor all major communications pieces – creating a strong, immediate association with The University of Tulsa. This is especially true for primary external audiences such as undergraduates. Because blue and gold are so critical to TU’s visual identity, they should still be featured prominently – even where they aren’t used as the primary colors.
Athletics - Primary Accent Color
Red can be used in support of the primary colors to enhance the design.
These colors should be used selectively as supporting elements to give the designer more options.
If a spot color is used on a publication, it should complement the university's official blue (PMS 294), yellow (PMS 128), gold (PMS 871), or red (PMS 186).
Seals and logos should be printed according to the above color specification in designated TU colors (see below). They can also be blind embossed or stamped in gold foil.
PMS Ink Colors
The following ink colors are used when blue, yellow, red, or gold inks are specified in publications.
- Blue: PMS 294
- Yellow: PMS 128
- Red: PMS 186
- Gold: PMS 871 (for foil stamping, Aster Universal M818)
PMS refers to the Pantone Matching System, a standard reference to ink colors used in printing.
Process Ink Colors
It is not recommended that the PMS colors be reproduced using screens of the four process printing inks, but if budget constraints do not allow the addition of PMS color to a full-color publication using process colors, the PMS colors specified above may be approximated by using the combination of the following screen tints.
- Blue: 100 cyan, 60 magenta, 20 black
- Yellow: 65 yellow, 10 magenta
- Red: 100 magenta, 81 yellow, 4 black
This policy is intended as a guideline and should be followed as publication materials are developed. Exceptions will be granted by the Office of University Relations if cause is justified. If publications are found not to conform to this policy and have not been approved as exceptions, the department or program producing the piece will be expected to take corrective action.