University Logos

Use of University Logos

The university has four official logos - a university logo, the university seal, and two athletic logos. Since the logos present an image of the university, their use is restricted. The logos should appear on all university publications and advertising. The logos should not be manipulated unless approved by the Office of University Relations (UNIR).

All publications containing a logo must be approved by the Office of University Relations. NCAA regulations also apply to the use of athletic logos. The use of any logo for retail or resale purposes must be approved by TU's Business Office.

These logos must conform to the official graphic standards approved in 2013 by the President of The University of Tulsa.

Policy

Guidelines and policies that appear in this manual are to be followed by all academic and administrative units of the university. The Office of University Relations must approve all university publications or materials containing any TU logo or graphic. Departments or programs whose publications do not conform to this policy will incur costs associated with reprinting and distribution. TU's Business Office must approve the use of any logo for retail or resale purposes.

Official logos are available from the Office of University Relations by calling 918-631-2365 or emailing graphics@utulsa.edu. Examples follow:

TU Logo

The logotype and the symbol must be used together and not separated. The logo should not be manipulated, distorted, or used in combination with any other images or type to create another image. The logo should only be reproduced in either PMS 288 and PMS 4525, PMS 288, black, or 4-color process. The logo should not be reversed or screened. Single color logos, reversed options and department treatments are available from the Office of University Relations. Use of the logo must be approved by the Office of University Relations, contact graphics@utulsa.edu.

TU Logo rev2014
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TU Logo for Reverse Applications

When printing the TU logo in white or PMS 4525 on blue (PMS 288), the reverse version of the logo must be used. The cupola graphic has been designed with highlights and shadows which need to reverse for light-on-dark applications. Use of the logo must be approved by University Relations, contact graphics@utulsa.edu.

 reverse logo white on blue

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Secondary Logos

Both horizontal and vertical versions of the logo have been created for certain applications. Use of these versions must be approved by the Office of University Relations, contact graphics@utulsa.edu.

TU Secondary logos thumbnail

 

Script Tulsa

The logotype and the symbol must be used together and not separated. The logo should not be manipulated, distorted, or used in combination with any other images or type to create another image. The logo should only be reproduced in either PMS 288 or black; or in black, PMS 288, and PMS 186. The logo should not be reversed or screened.

TU athletic logo

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Interlocking TU

The logo should not be manipulated, distorted, or used in combination with any other images or type to create another image. The logo should only be reproduced in either PMS 288 or black or PMS 871. If the outline letters are used, they may be filled with PMS 4525 or PMS 128. The logo should not be reversed or screened.

 

Interlocking TU logo thumbnailDownload:


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