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University Logos
University Logos
Use of University Logos
The university has five official logos - a university logo, the university seal, and three athletic logos. Since the logos present an image of the university, their use is restricted. The logos should appear on all university publications and advertising. The logos should not be manipulated unless approved by the Office of University Relations (UNIR). All publications containing a logo must be approved by the Office of University Relations. NCAA regulations also apply to the use of athletic logos. The use of any logo for retail or resale purposes must be approved by TU's Business Office.
These logos must conform to the official graphic standards approved in 1992 by the President of The University of Tulsa.
Official logos are available from the Office of University Relations by calling 918-631-2365 or emailing graphics@utulsa.edu. Examples follow:
TU Logo
The logotype and the symbol must be used together and not separated. The logo should not be manipulated, distorted, or used in combination with any other images or type to create another image. The logo should only be reproduced in either PMS 294, black, or 4-color process. The logo should not be reversed or screened.
TU Seal
The TU seal is used only by the Office of the President and/or official university documents (diplomas, transcripts, commencement programs, etc.) and communications. It is not approved for use as a graphic or decorative element on promotional or other items in lieu of or in combination with the TU logo. The seal should not be manipulated or distorted. The seal should only be reproduced in either PMS 294 or black. The TU seal is not available for download.
Script Tulsa
The logotype and the symbol must be used together and not separated. The logo should not be manipulated, distorted, or used in combination with any other images or type to create another image. The logo should only be reproduced in either PMS 294 or black; or in black, PMS 294, and PMS 186. The logo should not be reversed or screened.
Interlocking TU
The logo should not be manipulated, distorted, or used in combination with any other images or type to create another image. The logo should only be reproduced in either PMS 294 or black or PMS 871. If the outline letters are used, they may be filled with PMS 128 or PMS 871. The logo should not be reversed or screened.
Policy
This policy is intended as a guideline and should be followed as publication materials are developed. Exceptions will be granted by the Office of University Relations if cause is justified. If publications are found not to conform to this policy and have not been approved as exceptions, the department or program producing the piece will be expected to take corrective action.